MMA ME Marketer Leadership Forum, Dubai: “The Art of the Possible – building knowledge, creativity and innovation in mobile.”

The inaugural MMA ME Marketer Leadership Forum, Dubai, will focus on building capability, knowledge, confidence, and mobile marketing understanding to help accelerate the transformation of marketing, through mobile.

Without doubt, mobile is a catalyst for transformation – both for consumer behaviour and media consumption which in turn is driving true business transformation and providing opportunities for those willing, able and flexible enough to change.

In a world, “where the world’s most valuable retailer has no inventory (Alibaba); where the world’s largest accommodation provider owns no real estate (Airbnb); where the world’s largest taxi company owns no vehicles (Uber)”, in this world the winners will be those marketers, agencies and vendors that transform and adapt with speed and at scale.

Delegates to our Forum will see, hear and discuss testimonials and studies that impact business transformation, with updates on trends and insights with exciting developments and opportunities in mobile marketing and advertising. In summary the essential elements to driving business growth and in using technology to win.

Sessions will include:

• Insights and case studies from marketers across different sectors in fmcg, retail, fmcg, finance, travel, and auto
• Driving growth – what are the characteristics of organisations that are successfully driving growth
• Mobile advertising investment – how much is optimum – the next installment of the MMA’s proprietary SMoX research
• Trends and research covering the region and mobile creativity – what does good look like?
• In depth focus on the key topics in mobile marketing for the MENA region.

Who will you meet and network with and who should attend?

Marketers – CMO’s, Marketing Directors, Digital Directors, SVP’s, VP’s and Brand Directors

Agencies – CEO’s, MD’s, Directors, Trading Heads, Media and Account Directors, Heads of Departments, Mobile Heads, Creative Directors

Vendors and Tech Enablers – CEO’s, MD’s, VP’s. Directors across Agencies, Business Development, Clients, Product, Sales and Trading The MMA ME Marketer Leadership Forum, Dubai, is a one-day event that brings together 200 of the industry’s influencers, leaders and decision makers who are accelerating the transformation of marketing through mobile.