How companies with their own digital center of excellence (or similar) as part of the new business model responds to today’s real-time marketing environment. This session will discuss how the digital center of excellence goes about identifying and developing talent, as well as creating strategy that can serve multiple brands around the globe. Case study examples of how these new approaches inform mobile campaigns that target the consumer at the right time and place in their buying journey.

Brands are shifting more of their marketing dollars to mobile. With the increase of budgets, scrutiny into the ROI of this channel has become a priority for marketers. Learn where the state of mobile attribution is and discuss some approaches some marketers are using to tackle the issues and validate the role of mobile marketing. 

The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed to quantify the value of mobile in the mix and to provide fact based advice to help marketers maximize the impact of their mobile investment. Hear the latest results from this initiative and discover how you to too can maximize your mobile marketing spend.

The success of an organization’s mobile strategy ultimately lies with the c-suite and their leadership. In the moderated discussion, attendees will hear from a panel of CMOs as they discuss and share insights on where mobile lives within their organization, how they foster mobile talent and expertise among their staff, integrate and embrace new and changing technology platforms, optimize their media spend and ultimately build deeper relationships with their connected consumers.  

Data and technology allows brands to understand and relate to consumers in new and surprising ways. Consumers today expect personalized and seamless brands experiences, and the ability for a brand to anticipate their needs wherever they may be. This session will share how consumer demand is forcing the convergence of creative and data (art & science), and share examples of how this brand is connecting to today’s digital savvy consumers from impressions through to transactions.

Geo-location marketing techniques are expanding as marketers and advertisers continue to realize its potential. The evolution of these methods has led to some of the most innovative campaigns. Join our speakers as they take a closer look at the important role mobile geo-location plays, how they creatively leveraged it and the fantastic results they got back.

The marketplace is crowded with Apps, but even the most effective app needs a concise business plan and a clear marketing strategy to drive sales and reach your desired consumer. This session will examine the practical experience of building, launching and promoting a successful app. • Measuring and optimising user engagement • The value and importance of permission marketing and push notification

Thanks to digital advertising innovations in the last years, the lines between creative and data have begun to fuse and with that a new type of digital marketer has emerged. Join our panel and discover how by harnessing data and embracing creativity, brands can drive well-crafted and highly targeted marketing campaigns.