As the world of mobile is evolving, so too should the strategies marketers deploy. New technologies are providing exciting opportunities for marketers to create multi-channel engagement, and have a deeper, more meaningful relationship with their target by personalizing their strategies, and granting access to content their consumers’ want, when they want it.
These innovations allow marketers to engage with consumers at various touch points throughout the entire path to purchase, and create a bond that lasts far beyond the point of sale. And while other channels are mostly a one-way dialogue, mobile puts the power to engage at the fingertips of the consumer.
Leveraging this uniqueness of mobile, the 2015 MMA Vietnam Forum will focus on how brands can acquire and reach new customers and others, with the brimming options in the mobile toolbox including programmatic, location, video and more. Tech savvy individuals, regardless of age, gender or race, use mobile to stay connected to friends, social causes and their favourite brands, but there is no one-size fits all solution. Every segment exhibits differences in their digital behaviour that marketers must be aware of and the Vietnam Forum will deliver all this in a 1-day conference and help your brand reach mobile maturity.
