LoveChild is a beauty brand from House of Masaba with products across make-up and fragrances among others that is from India and by India, but for the world. The brand offers an extensive range of high-performing multi-benefit products that have are designed to suit all Indian skin tones. Crafted and curated by Masaba, LoveChild by Masaba’s makeup line launched in August 2022 through the website lovechild.in, and further expanded to other ecommerce platforms. Boasting a vibrant assortment of lipsticks across formats, foundation, concealer and fragrances; the brand swiftly gained traction in the digital space.

The mother brand House of Masaba, established in 2009, has solidified its presence across India with a network of 15 stores, strategically positioned in key cities such as Delhi, Mumbai, Bengaluru, Ahmedabad, Hyderabad, Gurugram, Kolkata, and Ludhiana.

House of Masaba is part of the Aditya Birla Fashion & Retail business.