| Overall Rank: | 28 |
| Points: | 29.7 |
| Awards Won: | 5 |
| Finalist(s) Achieved: | 6 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 0 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 3 |
| Region: | APAC |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Closeup Earns the Right to Play with Mobile Gamers | Closeup | Unilever | GroupM | Philippines | Gaming, Gamification & E-Sports, Metaverse | Smarties APAC | Finalist (2) |
Khel TakaTak | MX TakaTak | Mohalla Tech | GroupM | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | PT Wira Pamungkas Pariwara | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Dirt for Good (China) | OMO | Unilever | UNITE | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
"Fearless 1980†Digital Collectibles | Clear | Unilever | GroupM | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Castrol Strengthens Brand Recall with Blended In-game Advertising | Castrol | BP | Xaxis | Philippines | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share | Bear Brand | Nestlé | OPENMIND | Philippines | Programmatic | Smarties APAC | Finalist |
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases | Wyeth Nutrition | Nestlé | OPENMIND | Philippines | Data Insights | Smarties APAC | Bronze |