| Overall Rank: | 4 |
| Points: | 205.1 |
| Awards Won: | 14 |
| Finalist(s) Achieved: | 16 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 6 |
| Bronze(s) Won: | 6 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Castrol Strengthens Brand Recall with Blended In-game Advertising | Castrol | BP | InMobi | Philippines | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | InMobi | Indonesia | Instant Impact | Smarties APAC | Bronze |
N-URC Gets Filipinos Slurping with its Tonkotsu Ramen Experience on Mobile | N-URC | Universal Robina Corporation | InMobi | Philippines | Product / Service Launch | Smarties APAC | Finalist |
Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience | Selecta | Unilever | InMobi | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases | Wyeth Nutrition | Nestlé | InMobi | Philippines | Data Insights | Smarties APAC | Bronze |
S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions | Wyeth Nutrition | Nestlé | InMobi | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt | Paddle Pop | Unilever | InMobi | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Complete 8 on Lockscreen | Pepsodent | Unilever | InMobi | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Return of Viennetta | Viennetta | Unilever | InMobi | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Bronze |
Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program | Bango / Royco | Unilever | InMobi | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Finalist |
“Yalla Shoot!†- Asiacell scores a golden goal for brand awareness and app engagement with World Cup gaming app | AsiaCell | Ooredoo | InMobi | Iraq | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
Awareness to conversion: du connects roaming business travelers with sophisticated summer campaign | du | du | InMobi | United Arab Emirates | Instant Impact | Smarties MENA | Finalist |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | InMobi | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market | Marriott | Marriott International | InMobi | United Arab Emirates | Geo Targeting, Partnerships Marketing, Programmatic | Smarties MENA | Bronze, Finalist (2) |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range | Closeup | Unilever | InMobi | Egypt | Experimental / Innovation Technology | Smarties MENA | Gold |
Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovation | Salam | Salam | InMobi | United Arab Emirates | XR Technology – (AR/VR/MR) | Smarties MENA | Finalist |
User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | InMobi | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
Sprite helps commuters in traffic to “stay chill†through instant purchase mobile campaign | Sprite | The Coca-Cola Company | InMobi | India | Real Time Marketing | Smarties APAC | Finalist |
Star Sports ignites passion for cricket through unique storytelling mobile experience | Star Sports | The Walt Disney Company | InMobi | India | Customer Life-Cycle Marketing | Smarties APAC | Finalist |
Swiggy drives instant impact with one click install campaign on Glance | Swiggy | Swiggy | InMobi | India | Instant Impact, Personalization | Smarties India | Silver, Finalist |
Godrej Consumer Products Pioneers Precision Marketing at Scale on Programmatic Video with InMobi | Godrej Consumer Products | Godrej Group | InMobi | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Bronze |
InMobi and Mediacom Innovative Ad Experience Delivers Over 6.3M Impressions for The Coca-Cola Company in South Africa | Coca-Cola | The Coca-Cola Company | InMobi | South Africa | Personalisation, New Tech / Channel | Smarties South Africa | Silver, Bronze |