Adrian is an experienced Strategy Lead, leveraging his expertise in FMCG, retail, commerce, automotive and government services to set long term, effective strategies for the agency’s clients, including Visa, Oreo, RTA, Cadillac, Nivea and others.

A versatile strategist with over 13 years of experience in the communications realm, Adrian started his journey at Leo Burnett, delivering solutions for brands like P&G, Molson+Coors and Samsung in the Europe region.

His teams and he have been instrumental in creating campaigns that have won various industry awards on a regional and global level, including multiple EFFIE awards and Cannes Lions Grand Prix.

He joined the MENA region 8 years ago as a Commerce Strategy Director at VMLY&R Dubai where he developed work for accounts such as The Galleria Mall, Colgate, Castrol, RTA, Dubai Tourism Authority. Before joining Saatchi&Saatchi he led the strategy team at Havas Middle East and was an integral part of the group becoming global #1 most effective agency in the WARC rankings.