In this position, Carolina has to push the growth of brands such as Oreo, Club Social, Trident and Halls from the Media perspective.  Her focus is to maximize media performance (ROI) , exel in communications planning by boosting innovation and paving the digital pathway for Mondelez´s brands.

Her career as a journalist has given her the opportunity to understand Media from within. She started at CNN en Español as an Entertainment Producer for Colombia. With the UN, she helped to create the Communications Department for UNFPA. She then assumed the challenge of building and leading the BBC´s radio station in Ecuador, Radiocity; were she was Entertainment Director and had her own radio show for over 4 years.

This experience opened the door to the advertising world and she became Innovation Director for Initiative (Media Agency) in Ecuador. She then created Sandbox, the first Branded Content Unit in Colombia, which then spread to 4 other countries in the region.  Digital became her primary obsession and that´s how she became Digital and Content Director. The leap to Media Planning was done when she applied the digital principles into the strategic thinking of the Agency and that´s how she assumed a Latin American role as a Regional Product Catalyst before arriving to Mondelez.