Deren Lin is the Global Digital Marketing Director for ICT Strategy and Marketing at HUAWEI, he oversees Digital Analytics, MarTech and Media pillars on group level.

Prior to HUAWEI, he spent many years on agency side and martech development companies, drive digital transformations for named clients. 2015-2017, Deren led programmatic solutions in MEC APAC and Programmatic Buying Unit China. He designed sophisticated trafficking and martech solutions for clients and later these practice was commonly adopted by many top companies.

His career footprints covers online to offline marketing, from 2B to 2C industries. He also serviced global retailers and department stores when he was steering strategy and performance at TCC HK.

Key Area: Martech, IMC Strategy, Media buying, Analytics, Machine learning/big data, programmatic.

Key Industry: FMCG, ICT, Automobile, Banking, Retail, Ecommerce.