Hazem El Zayat | MMA Global

Hazem El Zayat

Hazem El Zayat
Chief Experience Officer
MEMAC Ogilvy

Hazem graduated with a Bachelor of Science in Computer Science from The American University in Cairo in 2002. Since then, he has developed a passion for and built a career in connecting the business world with technology.

He has been advising c-suite on planning, delivering, evaluating and managing experience strategies and long-term programs, web solutions, CRM projects, e-commerce strategies and projects, and MarTech consulting, with the ability to help bridge the gap between business needs and objectives and technical requirements, and thus addressing the communication gap between the IT and business sides. Hazem drives a significant track record in devising and implementing regional and global transformation programs and customer experience strategies, developing long-term vision, roadmaps, governance, investment cases and evaluation criteria catering to business objectives and stakeholder interests in multiple organizations and has led the advisory and implementation for many brands, across complex MarTech solutions to influence data-driven customer engagement comms throughout their lifecycle.

He’s been fortunate to work across multiple industries and many iconic brands including a.o. HSBC, Emirates NBD, Abu Dhabi Commercial Bank, UAE Central Bank, Gucci, Sephora, Emaar Group, First Abu Dhabi Bank, Dubai Health Authority, The British Council, Egypt Tourist Authority, Wasl Asset Management, InterContinental Hotels Group, Amazon, Unilever, Gulf News, Qtel (now Ooreedoo), Zain Telecom, McDonalds, Philip Morris International, Ferrari World Abu Dhabi, Sony Mobile, Yas Waterworld, Emirates, and Majid Al Futtaim Group.

Hazem is passionate about the undeniable power of data that digital channels provide and excels at building sound strategic solutions that have data at heart. He is based in Dubai and as a native Arabic speaker brings to the table insights and expertise from an Arabic speaking user point of view ensuring experiential solutions are implemented relative to their needs.