A multi-awarded strategist who comes with two decades of experience that covers multiple planning disciplines from brand to transformational channel strategy. He has spent most of his career at BBDO Guerrero Manila and then BBH Singapore, a Publicis Groupe agency. He has led campaigns that have won a variety of strategic and creative awards including a campaign recognized as one of the world’s best marketing campaigns by WARC. He has joined Publicis Groupe Vietnam in 2023 to raise the rigor and progressiveness of its strategic planning product and build a strong culture of effectiveness.

Pepper finds Vietnam as extremely dynamic and fast-growing market making it a hotbed for creativity. He leads a team of strategists and planners who continue to provide human understanding of a rapidly changing consumer and direct this energy into creative business solutions for our clients and their brands