Safith is a marketing professional with over a decade of experience in the industry. His passion lies in helping brands capture the attention of their audiences by telling compelling stories and providing innovative solutions to their marketing challenges. Throughout his career, he's had the pleasure of working with a diverse range of clients, including those in FMCG, beauty, e-commerce, and tech. He currently serves his team in Indonesia as the Head of Client Solutions, leading the development of advertiser and agency service models, cross-function collaboration and business reviews.