Simon leads client development at The Trade Desk across Asia Pacific. He oversees the team responsible for building and managing key relationships with brands and media agencies, with a mission to help them understand, navigate, and leverage the power of the Open Internet to solve their unique advertising challenges. In his role, Simon works in close collaboration with global business and product team to develop customized solutions that meet the specific needs of clients in the region.

Simon has deep expertise across the ad-tech market. With over two decades of experience, he holds a track record in helping large and small businesses succeed in the digital first world. Prior to The Trade Desk, Simon spent 17 years at Google where he held several leadership positions. These included leading the first mobile team within Google UK, being a key member of Google's global client practice to the Director of Google's global tech vertical in Singapore.

Simon is a graduate from the University of Glasgow and holds a MA (hons) in Philosophy. A self-described digital optimist, he believes that technology and the web can drive positive outcomes for both consumers and businesses. He currently lives in Singapore with his wife and two children.