Sindhuja Rai | MMA Global
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  3. Sindhuja Rai
  2. Speakers
  3. Sindhuja Rai

Sindhuja Rai

Sindhuja Rai
Chief Executive Officer, Asia Pacific
Wavemaker

Overview

A proven leader who has consistently delivered double digit ROI growth, Sindhuja has led the industry and region in marketing & digital excellence and pioneered critical new capabilities in CX design and experience, consumer data, and personalisation. Her ability to drive volume driven business growth and build strong brands through standout consumer experiences is unique and unparalleled.

Current role

As APAC CEO, Sindhuja drives the strategy and execution of how Wavemaker positively provokes growth for its clients and people around the region. She is part of the Wavemaker Global Executive team, as well as the GroupM APAC Leadership Team ExCo, and collaborates closely with GroupM and WPP leaders across the region and globe to connect the breadth and depth of the group’s capabilities to drive growth for Wavemaker’s clients.

Experience

Before joining Wavemaker in Sep 2023, she was the Global media investment and AMEA CX lead at Mondelēz International. Unlocking the impact of Mondelēz's marketing investment across all markets globally was her key focus area and it made a strong contribution to Mondelēz's growth journey over the past few years. Under her leadership, AMEA CX team delivered 10%+ YOY growth of media ROI for six years in a row in the region. With over 25 years of experience in marketing overall, she has previously also worked in media agencies like IPG, Publicis, Havas and GroupM. She is a passionate advocate for inclusivity and champions her belief in a more diverse and equitable workforce through mentoring and coaching. She has also been recognized by Campaign’s Asia-Pacific Power List for three years in a row (2021, 2022 and 2023).

Wider interests

Sindhuja is a mother to two teenage sons and is proud to have raised them as well-rounded and wholesome individuals who are open-minded and embrace diverse points of view and people.

"How I positively provoke growth for my clients

A balanced experience across a corporation and agencies has equipped me with the skills to have a better understanding of client’s business challenges as well as opportunities. Today, media is a crucial business driver and can help accelerate growth for businesses. I want to leverage my experience to positively provoke growth for Wavemaker and its clients”