Yulia is a Head of Media and Creative at Kantar Germany (based in Munich). Known for thriving on challenging marketing questions, Yulia is passionate about guiding brands towards growth through thoughtful, data-driven decisions.

Throughout her career, Yulia has specialized in marketing effectiveness research, working with the largest brands across key European markets. As an experienced international public speaker, she has had the privilege of sharing her knowledge and insights with audiences worldwide.

In her current role, Yulia plays a pivotal role in supporting Kantar clients throughout the entire communication cycle. This includes guidance through development and optimization of creative assets, deploying relevant media strategies, and measuring campaigns and channels ROI. Her comprehensive approach ensures that brands receive strategic guidance from concept to implementation.