BRANDNOMIC$: The Solution to CMO/CFO Misalignment on the ROI of Brand
NEW insights from MMA’s Brand as Performance 4-year research series have proven the real long-term economic value of brand marketing, providing a formula for quantifying its impact on financial performance for CMOs and CFOs. That answer now appears to be over 5x revenue versus what we knew previously and indicates that Brand dramatically impacts both the top line and bottom of the funnel. Sourced from MMA's Marketing Attribution Think Tank (MATT)