During a keynote at the MMA Global CEO/CMO Summit, IBM SVP of Cognitive Applications, Ecosystems and Blockchain Bob Lord, Influential CEO Ryan Detert and Wells Fargo VP of Brand Reputation Josephine Chew offered a preview of the offering IBM & Influential have partnered to create: a new social targeting solution that uses AI to find and secure trusted and safe social influencers so that brands can still tap into the enormous reach of social platforms without jeopardizing their brand values. CEO/CMO reaction to this growing industry problem is highlighted in the charts below.

Paris, June 2^nd 2020 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall.

Paris, June 3^rd 2020 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall.

Barbier to lead Ogury’s product vision and innovation.

Essence wins integrated media agency of record mandate for Games24x7

New partnership will accelerate Games24x7's growing business and brand expansion in India

New Office Underscores the Company’s Continued Expansion in North America

Experts predict marketing future shaped by AI, data ethics, and environmental responsibility 

New report compiled by marketing agency Essence assesses expert predictions across 15 scenarios for marketing and advertising in 2030

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads

London, April 28th, 2020  — Ogury, the creator of the first advertising engine driven by user choice, announced today the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them.

London, April 14th, 2020 - Ogury, the creator of the first advertising engine driven by user choice, today launches a mobile campaign encouraging mobile phone users to regularly clean their devices, eventually aiming to raise funds for those affected by COVID-19 across the world.

New market brief examines why international business calls to the U.S. may be inadvertently blocked and looks at how to address the potential issues

What’s the News: Legitimate calls originating outside the U.S. may be wrongly blocked by initiatives aimed at tackling illegal robocalls, creating a damaging impact on businesses.