Germany

Can you choose valuable customers for profitable outcomes?

Wednesday, May 19, 2021 - 11:00am to 12:00pm CEST

This panel is all about customer centricity based on Dr. Peter Fader’s framework. Watch the recording of our panel to hear what our marketing experts Dorit Posdorf (NuCom Group), Patrick Stal (N26), Carlos Yniguez (Jochen Schweizer mydays Group) and Christian Eckhardt (Customlytics) think about customer centricity and how they enable it in their organisations.

Region:

Europe, Germany

Speakers:

Dorit Posdorf

Operating Partner Markeing

NuComGroup

Patrick Stal

VP of Global Marketing

N26

Carlos Yniguez

CDO

Jochen Schweizer

Christian Eckhardt

CEO

Customlytics

Moderator:

Peggy Anne Salz

Chief Content Officer

Mobilegroove

Watch the Webinar:

The Great Debates Germany: Marketing Growth Frameworks

Verve Group

MMA EMEA Video Podcast “There is no new normal”: Adapting Marketing to your Customer’s Digital Demographics and Real-World Proximity to your Brand

Thursday, February 18, 2021 - 12:30pm to 1:30pm CET

The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies.

How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better?

Region:

Europe, Germany, Global

Speakers:

Marco Kloots

CEO & Founder

PLATFORM161 - now part of the Verve Group

Mazen N. Mroueh

Advisor, Integrated Media & Marketing Efficiency Management

Techcombank

Moderator:

Peggy Anne Salz

Chief Content Officer

Mobilegroove

Watch the Webinar:

IMPACT Germany 2022

Europe

16-17 February, 2022

Data

A Basic Guide To Mobile Data

This whitepaper aims to explain the most important terminology, sources, and insights into which advertisers should be aware to manage successful mobile marketing campaigns. Created by the Mobile Data Quality Lab of MMA Germany the whitepaper dives into recent facts and figures around mobile usage; the role of digital identifiers on smartphones; an overview of types of data available; and specifics on location data. The whitepaper concludes with an eight-step checklist that equips marketers to put valuable advice into important practice.

Released:

November, 2020

Education Section:

Educational Documents, Guidelines, Research

Region:

Europe, Germany