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India

Give Your Brand A Voice

November 25, 2022

                                                          

Submitted by Niraj Ruparel, Head of Mobile and Emerging Tech

Indreesh Media LLP (Mediabrief)

DATA Unplugged India Series - 2nd Edition

India
November 16, 2022
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State of the Industry 2022 - Modern Marketing In India

The State of Modern Marketing in India - a report in collaboration between MMA APAC and WARC - examines how the industry is approaching these challenges, focusing on current trends and future opportunities. To drive growth in the digital age, marketing needs to modernise a specific set of capabilities and mindsets.

Findings from this study suggest that over a third (36%) of Indian marketers will spend more than 60% of their budgets on digital marketing, compared to 25% of APAC marketers overall.

Released: 
November, 2022
Education Section: 
Educational Documents, Research
Region: 
APAC, India
Keywords: 
WARC, 2022

Testimonial Received for SMARTIES India 2022

MMA Smarties has been one of the most bespoke, decorated & celebrated events within the digital & media landscape. 2022 Smarties was no different, the team yet again this year brought the glamour, the audience & a star-studded night which built memories for many brands/agencies/platforms to cherish for years. Personally, for me, it was extra special as MediaSmart was clearly the most awarded platform of the year alongside Affle being the Tech Enabler of the Year - 4th time in a row. The meritocracy of this event is highlighted by the stalwarts of the MMA board council & also the quality of the screening jury. Congratulations team MMA APAC on another fantastic night, onwards to 2023. Cheers 

Nikhil Kumar
Chief Growth Officer
mediasmart