American Family Insurance Rewrites the Rules of Customer Engagement
Insurance is traditionally a low-involvement category, but American Family Insurance is rewriting the rules of engagement and allowing its customers to interact with the brand on demand. In this session, Sherina Smith, Head of Marketing at American Family Insurance offers a look into how they leveraged mobile touchpoints, such as apps, bots, and AI, to build the brand, increase loyalty and drive business growth. Attendees will also learn how they see technology reimagining the customer relationship and innovating their industry.
Tech for Good: Using Data and Technology to Forecast Change
The speed of technological disruption is accelerating at an unprecedented pace and while technology companies are reaping the financial benefits, it’s not all about making a dollar. From providing developers with the data to create emergency management and preparedness response solutions to using technology to solve for trust and transparency challenges in advertising, let's expect more from technology to better our world. Join Randi Stipes, CMO at IBM Watson Media and Weather and Alisa Maclin, Chief Marketing Officer at IBM Developer Marketing to hear about how IBM is using data and technology to serve the greater good.
Optimizing Digital Paths to Purchase: Differing Economies and Differing Customer Journeys
Today’s consumer journeys are extremely complicated — from actions on search engines and influencers to brand.com sites and marketplaces. In fact, 70% of purchases occur behind walled-garden marketplaces like Amazon. Jumpshot has aggregated and studied billions of digital transactions and studied patterns in customer journeys across different product categories. In this deep dive, Natalie Seidman, General Manager, North America at Jumpshot will share insights on broad trends in eCommerce to detailed analyses of how consumer behavior differs across the spectrum of paths to purchase.
Strengthening Customer Relationships Through Mobile Engagement
We are living in a post-loyalty era where incentive marketing no longer promotes a stronger relationship with consumers—relevance and customer experience are the primary drivers. Cricket Wireless has among the most loyal customers in their industry, and they achieved this by focusing on creating a value-centric premium mobile experience for their customer experience over the full lifecycle. Join Keith Schumann, Vice President of Cricket Wireless who is leading Cricket’s transformation by connecting with customers through personalized mobile engagement.
The Pinnacle of Mobility
The pace of change in the automotive industry is accelerating dramatically. As General Motors’s global luxury marque and technology leader, Cadillac has taken the lead in GM’s pursuit of a world of Zero Crashes, Zero Emissions and Zero Congestion. To achieve this vision, Cadillac is accelerating the refinement and integration of several enabling technologies, including Super Cruise – the first hands-free driving technology for freeways– and Vehicle-to-Infrastructure connectivity (V2X). Cadillac’s Global Chief Marketing Officer, Deborah Wahl, will discuss next-generation technologies and ownership models that promise to redefine personal transportation as we know it.
How National Geographic Uses Immersive Storytelling to Connect with Audiences
At a time when older brands struggle to keep pace with today’s evolving media landscape, National Geographic continues to connect and stay relevant by way of dynamic, 360 storytelling, immersive brand experiences and a social media presence that rivals the world’s biggest stars. In this session, Marcelo Galdieri, SVP, Marketing & Brand Operations at National Geographic Partners will share how it is harnessing the power of their iconic yellow border and refocusing on its true mission by embracing immersive storytelling technologies and offering personalized content that inspires the inner explorer in all of us.
Brands That Move People
For over 120 years, PepsiCo’s beverage brands have inspired each new generation by genuinely looking at ways the brands can make a difference in people’s lives. In this session Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America, shares how the company’s commitment to understand, inspire and value its consumers drives new marketing and product innovations, better business decisions and increased growth. Attendees will also discover how PepsiCo’s pledge to put people at the heart of everything it does has transformed the culture of its marketing organization.
