What is NEXT! in marketing? 

Marketing is evolving at a rapid pace, aided by technological adoption.

This year, at SMARTIES NEXT! CONFERENCE DUBAI , we will once again learn about the future of marketing as well as celebrate and reward MENA's most effective modern marketing.

Join us at SMARTIES NEXT! CONFERENCE DUBAI to hear about what is NEXT in marketing from international and local major brands, marketing technology companies, advertising, and media agencies along with many prominent industry leaders.

09.00 - 10.00 Registration

10.00 - 10.10 Welcome Remarks

10.10 - 10.30 NEXT! Navigating the Data Paradox

10.30 - 11.10 NEXT! The Eruption of the Middle East. Where are we NOW?

11.10 - 11.30 NEXT! 20 AI tools in 20 minutes

11.30 - 11.50 Coffee Break

11.50 - 12.10 NEXT! Measuring the ROI of AI on Optimization and Personalization

12.10 - 12.40 NEXT! In Data Analytics

12.40 - 13.00 NEXT! The Value of Storytelling

13.00 - 13.20 NEXT! Living with Machines

13.20 - 14.10  Lunch 

14.10 - 14.30  NEXT! The pros, The cons and the AI

14.30 - 14.50 NEXT! Maximising Data in Influencer Collaborations

14.50 - 15.25 NEXT! Supercharging AI to transform your marketing. What does the FUTURE hold?

15.25 - 15.35 Coffee Break

15.35 - 15.55  NEXT! AI and Data in Agencies - The Impact on Talent, Processes and Services

15.55 - 16.25 NEXT! Vital Generative AI and Analytical Skills All Marketers Need to Adopt

16.25 - 16.30  Closing Remarks