Agenda | MMA Global

Agenda

SMARTIES NEXT! CONFERENCE RIYADH

CREATIVITY REDEFINED

 

Monday, October 23, 2023

9:00 AM – 9:50 AM

Connect Over Breakfast: Fuel Your Day and Connections

MMA invites you to network and enjoy a well-rounded morning experience with a breakfast buffet featuring a diverse array of pastries, savory delights, seasonal fruits, and a variety of beverages.

09:50 AM – 10:00 AM

Welcoming Remarks

MMA MEA CEO
MMA Global

10:00 AM – 10:20 AM

NEXT! in GAMING: Winning Formulas: The Role of Data Science in Gaming Industry

Dive deep into the core of the gaming revolution at our conference, where we'll explore the data-driven power plays shaping the future of the gaming industry, including insights from the dynamic world of Saudi Esports. From leveraging cutting-edge technologies to creating immersive player experiences, we'll unravel the strategic insights derived from gaming data analysis, including key trends and success stories from Saudi Esports. Get ready to level up your gaming expertise with a focus on Saudi Esports and data-driven insights!

General Manager
MEmob+ Saudi Arabia

10:20 AM – 10:40 PM

NEXT! in E-COMMERCE | How to navigate e-commerce?

Step into the digital marketplace of tomorrow by redefining E-commerce. The world of online shopping is constantly evolving, and we will be discussing the NEXT phase of E-commerce promises to be transformative with Seamless Shopping, Personalizaition with Precision, Augmented Reality in Retail, and E-commerce Analytics Evolved.

Co-founder & CEO
OTO
KSA Country Head– Ritelo, CTV, ThePuberse
ArabyAds
Head of Digital
UM KSA
General Manager
UM KSA

10:40 AM – 11:10 AM

Unlocking NEXT!-Gen Measurement: Combining Incrementality and Predictive Analytics

Exploring real-world case studies where the combination of incrementality and predictive analytics led to significant improvements in user acquisition, engagement, and revenue.

Head of Digital
UM KSA
Account Executive-MENA
Adjust
Managing Director of MBU
Orbit Communications Co.

11:10 AM – 11:30 AM

COFFEE BREAK ☕

11:30 AM – 11:50 AM

NEXT! in MARKETING: Future of Marketing with AI

We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this seismic shift, MMA Global embarked on a pioneering study to chart the landscape of AI application in marketing and CX.

MMA MEA CEO
MMA Global

11:50 AM – 12:05 PM

NEXT! in CONTENT MARKETING: Connecting with Communities? Language comes first! Part 1

If we choose to connect with a community, we must adapt to their preferences rather than pushing them to adapt to ours. Arabic is a cultural preference, and our marketing solutions must adhere to that preference.

Business Development Director - KSA
NABD

12:05 PM – 12:25 PM

NEXT! in CONTENT MARKETING: Connecting with Communities? Language comes first! Part 2

Business Development Director - KSA
NABD
Associate Business Director
Spark Foundry
Digital Channel Development Expert
Mobily
PRCA MENA BOARD MEMBER

12:25 PM – 12:45 PM

NEXT! In AI for Marketeers: Maximizing Efficiency through the Power of AI-Driven Marketing

Embark on a transformative exploration into the synergy of AI and digital marketing. Join us as we uncover the strategic insights and tactics that redefine the landscape of marketing, offering a roadmap to enhanced efficiencies and impactful outcomes. Discover how Artificial Intelligence empowers marketeers to maximize efficiency and drive unparalleled results. Don't miss this opportunity to stay ahead in the ever-evolving world of marketing—where innovation meets efficiency, and results speak volumes.

 

CEO - EMEA & APAC
Pixis

12:45 PM – 12:50 PM

Closing Remarks

MMA MEA CEO
MMA Global

12:50 PM – 14:00 PM

Savor & Connect: A Gourmet Networking Lunch Experience

Our lunch not only offers a diverse menu with fresh salads, international and Arabic dishes, and delightful desserts but also provides an ideal setting for networking, making it a complete and enriching culinary and social experience.

Our Partners